The tweet sending JetBlue to court
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Yet another reminder to be careful what you post online, since anyone can see your tweets: hiring managers, lawyers accusing you of surveillance pricing, your parents. Andrew Phillips lodged a class-action lawsuit on Wednesday, claiming JetBlue uses personal data to raise ticket prices—which the airline appeared to admit to in an X post. How’d it get from tweeting to suing? The suit cites an interaction between a customer and the official JetBlue account on X last week. The customer lamented a rapid ticket price hike, saying, “I love flying @JetBlue but a $230 increase on a ticket after one day is crazy, I’m just trying to make it to a funeral.” The JetBlue account responded, suggesting they try clearing their cookies and booking the flight in incognito mode. The response was quickly deleted, and JetBlue has since said the social media post was incorrect, denying that it uses cached data or personal data to set ticket prices. The airline said prices can change quickly based on availability. But…other X users quickly piled on, accusing the company of using surveillance pricing, or adjusting ticket prices based on available data about a customer. And amid the uproar, even members of Congress demanded more information from the CEO of JetBlue about the reply. Pay-what-you-can affordJetBlue is not the first company to face similar allegations. And whether you call it dynamic pricing, surveillance pricing, or we-know-you’ll-pay-3x-the-price-because-it’s-an-emergency, people are mad about it:
Looking ahead…your summer travel might still be a mess, but maybe the groceries can be saved. Maryland is set to become the first state to ban price changes based on customer data in grocery stores. A bill passed earlier this month by the state legislature targets digital price tags in stores and online shopping. |