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Gen Z hunts scholarships on TikTok

 Gen Z hunts scholarships on TikTok

Students doing Tik Tok dance

Nick Iluzada

Since most US college applicants are not star athletes or the children of a Full House cast member, they have to find other ways to pay for higher education. According to a new survey, one of those ways is scrolling TikTok:

  • More than 1 in 5 Gen Z students (22%) search for scholarships on the social media platform at least once a week, per the private student loan lender Sallie.
  • They’re learning about scholarships on TikTok more often than from their own guidance counselors (19%) and only slightly less than from college financial aid offices (28%).

While TikTok can be a helpful resource, you may be shocked to hear that the information on the app is not always accurate. A third of Gen Z students reported seeing misleading info about how to obtain scholarships, including “free” scholarships that actually had an application fee and exaggerated award amounts.

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RG Richardson Communications News

I am a business economist with interests in international trade worldwide through politics, money, banking and VOIP Communications. The author of RG Richardson City Guides has over 300 guides, including restaurants and finance.