The stage for the BTS reunion concert in South Korea. Chung Sung-Jun/Getty Images
It stings when out-of-towners flock to a nearby concert that you couldn’t get tickets to, but at least your economy might get the last laugh. Taylor Swift’s and Beyoncé’s GDP-shifting world tours showed how restaurants and hotels can reap massive benefits when big arena shows come to town. So, go ahead—let all those other fans drop $300 on nosebleed seats while you bask in the economic ripple effects. The next Eras Tour: Flights and hotel rooms in 34 cities around the world quickly sold out this year after the K-pop phenomenon BTS announced it was back together and going on an international tour. The group’s return is so eagerly anticipated that Booking.com searches surged 6,700% compared to a year prior for a November tour date in one Taiwanese host city. Globally, the World Economic Forum (WEF) estimates that music tourism could surpass $9 billion in value by 2030 (driven by millennial and Gen Z spending power), marking a 50% increase from 2023. That’s peanuts compared to sports tourism, which could comfortably surpass $1 trillion in the next few years, per the WEF. A chunk of that spending will happen in California, where tourist revenue is already among the highest in the US:
Other hot spots include…Sydney, London, Barcelona, Paris, Dubai, and New York, which top the leaderboards for event-based travel overall. For host cities, concerts and sports matches can be the perfect lure—30% of international event tourists plan to return to wherever they’re visiting, per the WEF. |